Founder, Cassel Industrial AI
Cord has been building technology for manufacturers for 30 years. Cassel Industrial AI is what happens when that experience meets the most disruptive technology shift manufacturing has ever seen.
In 1994, Cord founded CASSEL Messtechnik GmbH in Germany and built it into a global leader in industrial inspection technology — metal detectors, X-ray inspection systems, and checkweighers used on production lines in food, pharma, chemicals, textiles, and mining worldwide. He led the engineering, drove the product development, and scaled the company to over 70 employees with exports across six continents before a successful acquisition by TASI Group in 2020.
That was hardware and embedded systems. This is AI. The domain is the same.
Product manufacturers sit on decades of proprietary knowledge — design rationale, application expertise, field service patterns, quality data, customer configurations — trapped in unstructured data and people's heads. Cord spent 30 years generating exactly that kind of knowledge. He knows what it's worth, he knows how it gets lost, and he knows what happens to a company when it walks out the door.
Cassel Industrial AI captures that knowledge and makes it operational through RAG-powered AI systems that transform how engineering, service, sales, and marketing teams work. Cord sets the strategic direction and leads client relationships. A dedicated delivery team handles implementation, workflow redesign, and ongoing operations.
The technology has changed. The mission hasn't: build technology that makes manufacturers better at what they do.
30 years building technology for manufacturers.
First in hardware. Now in AI.